As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.

Ford has proudly said that the 2021 is the toughest F-150 ever, and we have seen it for ourselves on the new series on CBS is "Tough as Nails." Wednesdays at 8pm. The Amazing Race’s Phil Keoghan hosts this new competition putting hard-working Americans front and center as they’re tested for their strength, endurance, life skills, and, most importantly, mental toughness in challenges that take place at real-world job sites. 

One contestant will be out of contention for the individual championship at the end of each episode; however, contestants are not eliminated and have the opportunity to win additional prizes during team competitions throughout the season. At the end of the season, one contestant will be crowned as the Tough as Nails champion and win the grand prize of $200,000 and a Ford Super Duty truck.

If you have a "Tough as Nails" F-150 or owner, let us know! Post #jclewistoughasnails on social media and tag @jclewisford!

What makes the F-150 the toughest F-150 ever?

The all-new F-150 starts with a durable, proven foundation – a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design, new power dome hood and wrap-around bumpers. 

Higher front fenders, a tucked-in midsection and larger-diameter tires pulled out three-quarters of an inch create a stronger, more powerful stance on and off the road.

There are 11 grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués. Functional upgrades throughout include available LED headlamps and taillamps, and available full-length extended power running boards with kick switch that provide better truck-side cargo box accessibility.

The all-new F-150 is also the most aerodynamic ever. New active grille shutters, a new automatically deploying active air dam, and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck.

The interior is completely redesigned to elevate truck owners’ experience with style, comfort, utility and technology. Featuring enhanced materials, new color choices and more storage, it is built around the functional needs of truck customers. Every surface has been thoughtfully designed, such as more soil-resistant two-tone seats for XL or the new standard dual glovebox.

F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons. 

An 8-inch touch screen, standard on XL and XLT standard and mid-series trucks, means every customer gets touch screen functionality and better rearview camera vision. Both screens feature access to the new digital owner’s manual, which can help all customers find the information they need more easily, including how-to videos for additional explanation.

An available new 12-inch digital gauge cluster features a large information-on-demand area, along with truck-specific graphics and animations that respond to the all-new F-150’s selectable drive modes and can display off-roading data and turn-by-turn navigation.

Contact J.C. Lewis Ford for your F-150 expert today. 912-210-5690

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