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Ford Bronco History

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We've take our most commonly received Ford questions and provided you what you need to know. Today we answer, "Why did Ford stop making the Bronco?" Contact J.C. Lewis Ford to have a personal Ford expert assigned to answer all of your Ford lineup questions - 912.210.5676.

Why did Ford stop making the Bronco?

The Ford Bronco was introduced in 1965 as a two-door SUV with a V8 engine. It quickly became an icon of adventure and off-road capability. Initially, it was offered in three body styles: a three-door wagon, a roadster and a half-cab. The three-door wagon was by far the most popular, so after a few years the half-cab and roadster were left out of the lineup. The popular Bronco sold 24,000 units in its first year and continued with great success for over 30 years, spanning five generations.

In 1977, the long awaited 1978 model Bronco was released and had so much popularity that some customers had to wait six months to get one. It was highly praised by the car and truck magazines and won most of the 4X4 and truck of the year awards.

In 1994, the Bronco received some notoriety when famous football star, O.J. Simpson, who had been charged with murder, led a two-hour police chase through Los Angeles in his former teammate’s white Ford Bronco. This incident was all over the news and actually increased the Bronco’s popularity. However, the Bronco was discontinued a couple years later in 1996. Contrary to popular belief, it was not because of the police chase.

In the mid 90s, consumers were looking for something bigger than the two-door, two-row Bronco, so Ford replaced the Bronco with the Expedition, which continues to be one of America’s most popular large SUVs.

Now, the one and only legendary Bronco is making its long awaited return for 2021, built more wild than ever before. You can reserve yours now through the J.C. Lewis website.