10min 15s read
July 15, 2020
Ford unveils the new Bronco – including a classic two-door and first-ever four-door – the flagship of an all-new family of rugged off-road vehicles. The all-4x4 Bronco brand is Built Wild and ready to deliver thrilling experiences with its heritage-inspired style, engineering and smart off-road technology, plus innovative features to help outdoor enthusiasts create adventures in even the most remote corners of the world.
Whether it is the Basic, The Big Bend, The Black Diamond, The Outer Banks, The WildTrack, The BadLands or The First Edition, Ford has covered every preference and made multiple customizations available. Ready for fun: Bronco two-door and four-door models can get you to the trails fast with quick-release stowable roof panels and doors on select versions; available cutting-edge off- road drive technologies and segment-exclusive digital trail mapping allow owners to easily plan, record and share their experiences via an all-in-one app
Infinitely customizable: Bronco launches with more than 200 factory-backed aftermarket accessories for more capability, personalization and style, and with a base MSRP of $29,995; 2021 Bronco two- and four-door SUVs can be reserved at starting today for $100.
First you will be asked to select your trim level and select 2 or 4 door. Then you will be asked to set up a Ford owner account and make your $100 reservation. We've combed the resources and found experts to give breakdowns of the trim options.
Contact J.C. Lewis Ford with any questions and share your reservation confirmation with us! #jclewisbronco
The base Bronco is already a highly capable off-road truck right off the bat. It comes standard with four-wheel drive and an electronic two-speed transfer case with a 2.72:2 low ratio. It's powered by Ford's turbocharged 2.3-liter EcoBoost inline-four engine paired with a standard seven-speed manual transmission, although the more powerful 2.7-liter EcoBoost V-6 engine and 10-speed automatic are both optional. It sits on 16-inch silver-painted steelies wrapped in 255/70 all-season tires. Inside, you get cloth seats (it's an off-roader, so that's fine), carpeted flooring, five of the G.O.A.T. (Goes Over Any Type of Terrain) driving modes, and an 8.0-inch touchscreen. The base Bronco comes in a choice of seven colors from Oxford White to Rapid Red Metallic clearcoat, with the other colors all shades of blue, black, gray, and silver.
The party starts right here at $29,995. It’s the most basic Bronco you can buy, which means it’s also a great trim level if you intend on highly customizing. It comes with the 2.3-liter turbocharged four-cylinder and manual transmission (six-speed plus a crawler gear). You get four-wheel drive, 16-inch steel wheels, LED headlights, cloth seats, carpeted flooring and the eight-inch touchscreen.
Ford will let you tack on some rather desirable options to the Base Bronco, though. The 2.7-liter twin-turbo V6 can be had, and the 10-speed automatic transmission and more advanced four-wheel-drive system come along with it — you can also tack on an automatic transmission with the four-cylinder.
Upgrade to the Big Bend model and you get an additional G.O.A.T. driving mode. Don't worry, that's not all. It adds 17-inch gray-painted aluminum wheels wrapped in 255/75 all-terrain rubber, and up front you'll see a carbonized gray grille to match the wheels and LED fog lamps. Adding a little luxury to the cloth seats, you'll get a leather-wrapped steering wheel and shifter along with privacy glass. Like the base model, it's powered by the 2.3-liter engine, though the 2.7-liter EcoBoost is optional, as is the 10-speed auto. The Big Bend adds Race Red, Cactus Gray, and Area 51, a dark teal, to the base model's seven colors.
You get four-wheel drive, 16-inch steel wheels, LED headlights, cloth seats, carpeted flooring and the eight-inch touchscreen.
Named after the national park in Texas, this one is meant to be slightly more upscale than the Base Bronco, while still keeping the off-road focus. The powertrain story is the same as the Base Bronco, but Ford adds 17-inch gray-painted aluminum wheels wrapped in 32-inch all-terrain tires, LED fog lamps, “carbonized” gray grille, a leather-wrapped steering wheel and shift knob and privacy glass. It also adds a sixth mode to Ford’s GOAT mode switcher, up from five in the Base Bronco. (The mode switcher borrows the Go Over Any Terrain mantra.)
Heated front seats become optional if you select the automatic transmission, and the Sasquatch package is also available. Lastly, opting for the Big Bend unlocks the ability to option the “Mid Package.” This adds keyless entry, remote start, a 110-volt power outlet, dual-zone automatic climate control, heated front seats, an auto-dimming rearview mirror, rear parking sensors, an enhanced Sync infotainment system, and Ford’s Co-Pilot 360 suite of driver assistance systems.
The Black Diamond model adds a bit of heavy-duty off-road hardware including a stronger front bumper and powder-coated steel rear bumper along with rock rails and "bash plates" underneath. Here, you get another addition of a G.O.A.T. driving mode—we're at seven now—and 17-inch black-painted steel wheels wrapped in 265/70 all-terrain rubber. The Black Diamond model is the first to get the overhead auxiliary switches for added accessories, and it gets vinyl seats and rubberized, washable flooring. On this level, too, the 2.7-liter EcoBoost and 10-speed automatic are optional. The Black Diamond and trim levels above it add Cyber Orange Metallic to the palette of colors on the Big Bend trim level for a total of 11 choices.
This one takes the added amenities of Big Bend and adds even more off-roading equipment and materials for additional functionality. Once again, the four-cylinder and manual are standard. The new headliners include heavy duty steel bumpers, rock rails, bash plates, 17-inch black-painted steel wheels wrapped in 32-inch all-terrain tires, vinyl-trimmed seats, a rubberized washable floor and auxiliary switches in the overhead console. Finally, it adds a seventh mode to the GOAT mode switcher.
All the optional equipment is identical to the Big Bend trim, which means the V6, Sasquatch Package and Mid Package can all be tacked on.
Outer Banks is the luxury-oriented trim, comparable to the Jeep Wrangler Sahara. It only gets six G.O.A.T. modes, but it has LED lighting, heated front-row bucket seats, and the Mid package, which adds features including dual-zone climate control, remote start, and Ford's Co-Pilot360 active-safety features. A 12.0-inch touchscreen is optional as part of the High package on the Outer Banks model and up. The Outer Banks will be recognizable by body-color door handles, mirrors, fender flares, and powder-coated tube steps, and it sits on 18-inch wheels wrapped in 255/70 all-terrain tires.
The Outer Banks trim has different styling than the first three trims we’ve gone over. It includes all of the Big Bend equipment, but adds body-colored door handles, mirrors and fender flares. The “Mid Package” comes as standard, in addition to black-painted 18-inch aluminum wheels shod in 32-inch all-terrain tires, “Signature” LED headlights and taillights, powder-coated tube steps and cloth front seats (heated). Since it’s slanted more toward style, the Outer Banks trim scales things back to just six of the GOAT modes.
The optional packages really begin to add up in this trim, though. In addition to the Sasquatch Package, you can also add the High Package, Lux Package and leather seats. Ford’s High Package includes the 12-inch touchscreen display, 360-degree camera, more sound deadening, forward parking sensors and side view mirror approach lighting. If you go with the highest-possible Lux Package, that adds a 10-speaker B&O audio system, heated steering wheel, wireless charging pad, universal garage door opener, two additional USB ports, adaptive cruise control with Evasive Steering Assist and navigation. With these packages added on, this Bronco is comparable to the more luxury-oriented Wranglers.
Wildtrak is the desert runner. It also gets the cushy Mid package, but it also has the off-road-oriented Sasquatch package as standard as well, which adds 35-inch mud-terrain tires, locking front and rear axles, high-clearance suspension and fender flares, Bilstein dampers, and more. Here, the 2.7-liter EcoBoost is standard along with the 10-speed automatic and the advanced four-wheel-drive system with on-demand 4H engagement and a 3.06:1 low ratio. You also get seven G.O.A.T. driving modes with Baja mode for desert cruising, and heated cloth seats with carpeted flooring, although leather seats are an available option. The Wildtrak models are distinguished by a black hard top and Wildtrak-specific hood graphics.
Next up is Wildtrak, which Ford calls the “all-out desert runner” version of the Bronco. This includes all of the standard equipment from the Outer Banks trim, but makes the 2.7-liter twin-turbo V6 and 10-speed automatic standard. That means it also gets the more advanced four-wheel-drive system as standard equipment, too. Since this one’s the “desert-runner,” Ford adds the seventh GOAT mode back in and makes it a Baja mode. Ford also makes the Mid Package and Sasquatch package standard on the Wildtrak.
It looks slightly different from other Bronco trims in that it has a black-painted hard top roof and Wildtrak hood graphic. Just like the Outer Banks trim, you’re able to option leather seats, and both the High Package and Lux Package.
The Bronco Badlands is supposed to be the most capable off-road Bronco, but unfortunately it doesn't come standard with the Sasquatch package, which to us doesn't make much sense. Think of it as facing off against the Jeep Wrangler Rubicon. It gets a Badlands-exclusive suspension with a hydraulic front sway-bar disconnect, and it sits on 17-inch gray-painted machine-face aluminum wheels mounted with beefy 33-inch all-terrain tires. It adds Rock Crawl to the Wildtrak's existing G.O.A.T. modes, and also gets the upfitter switches and vinyl seats with washable floors. Adding to its off-road prowess are a heavy-duty front bumper and steel rear bumper.
The Bronco Badlands, named after Badlands National Park, is meant to be the most capable of any Bronco trim available. It comes with a unique heavy-duty suspension setup with a front stabilizer bar disconnect. It’s based on the Big Bend trim when it comes to the rest of its makeup, so the four-cylinder and manual transmission come standard. There’s a long list of extras, though. Ford adds 17-inch gray-painted aluminum wheels, 33-inch all-terrain tires, the steel bumpers, vinyl-trimmed seats, washout rubberized flooring and auxiliary switches. That GOAT mode switcher is also at its full capacity of seven different modes.
A number of different packages are available, including the Sasquatch Package, Mid Package, High Package and Lux Package. Leather seats can also be added separately from these packages. The one omission here is the V6 engine option.
The limited-run Bronco First Edition, and it's pretty tricked out. Only 3500 will be built, and they're equipped with everything that comes standard on the top-of-the-line Badlands model, but like the Wildtrak model, it gets the badass Sasquatch package as standard. It also includes the Lux package, which adds features such as adaptive cruise control, a 10-speaker Bang & Olufsen sound system, voice-activated touchscreen navigation, and a wireless charging pad. It's distinguished from the other Broncos by First Edition hood and side graphics, a black hard top, a safari bar, and a First Edition–specific leather interior. The First Edition comes only in Rapid Red or Cyber Orange metallic, the dark-teal Area 51, or Cactus Gray.
UPDATE: FORD SAYS ALL 3,500 FIRST EDITIONS HAVE BEEN RESERVED.
If you’re planning on being one of the first Bronco owners, the First Edition might be your cup of tea. Only 3,500 will be built, Ford says, and it’s limited to the first model year. Essentially, it’s all of the possible off-road performance and all of the possible luxury combined into one model that also features a special styling package.
You get the Badlands mechanicals (heavy duty suspension), Outer Banks interior and Wildtrak exterior. There are no optional packages, because everything comes standard. This lineup includes the Mid, High and Lux packages and Sasquatch Package. It also adds a First Edition hood, body side graphics, Shadow Black-painted hardtop, Safari bar, carpeted floor, leather seats (power driver seat) and a unique interior spec. There isn't an option box left unchecked.