Adventure Awaits in the New Ford Bronco
Jul 07, 2020 - 2 minute read
The New Bronco will be revealed after decades of waiting from enthusiast spanning the globe. Ford Motor Company will reveal the all-new Ford Bronco lineup across Disney’s broadcast, cable, digital and streaming properties. On Monday, July 13, three custom 3-minute films will air on ABC, ESPN and National Geographic, in each network’s first commercial break in the 8:00 p.m. ET hour.
“Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s,” said Jim Farley, Ford’s chief operating officer. “As a new era for Bronco begins, we’re proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild.”
Ford is introducing a new outdoor brand with an all-4x4 family featuring Bronco two-door, first-ever Bronco four-door and smaller Bronco Sport model – all engineered with Built Wild Extreme Durability Testing, Capability and Innovative Design principles for segment-leading levels of 4x4 capability, plus long-term off-road performance and dependability. The Bronco team is creating its new Off-Roadeo outdoor adventure playgrounds to four U.S. locations starting next year; owners and enthusiasts can test the new Bronco lineup in challenging terrain and experience authenticity in the wild.
Bronco lifestyle is unleashed through Bronco Nation, an independent online community that enables owners and enthusiasts to share and discover off-roading adventures including trails, vintage Bronco vehicle information and event calendars; new apparel available, too. Ford will unveil the all-new Bronco two- and four-door models, plus Bronco Sport at 8:00 p.m. EDT on July 13 when customers can reserve a new Bronco with a $100 refundable deposit. Customers will be able to select their local dealer as preferred when pre-ordering their vehicle specifics.
Bronco holds a special place in popular culture and has been featured in more than 1,200 films and 200 songs. Since Ford ended production in 1996, Bronco SUVs have continued to grow in popularity with collectors and enthusiasts. With the January 2017 announcement of the return of Ford Bronco, valuations have skyrocketed, according to Barrett-Jackson, with the average first-generation Bronco sale price nearly doubling from $39,763 to $74,820 in just more than three years. Hagerty valuation guide ranks 1966-77 Broncos as among the highest vehicle price increases of all collectible SUVs over the past three years – a 75.8 percent gain.
Contact J.C. Lewis Ford
to join the Wild Adventure and learn more about the New Ford Bronco.