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1min 45s read
July 27, 2020
The First Edition Ford Bronco launched with seven different models, but by the next Tuesday morning, there were only six available. The Bronco First Edition already sold out -- or at least, the model's reservation slots have all been spoken for. The "stampede" around the new SUV was so intense that it halted the ordering website as soon as it went online during the Blue Oval's 8 p.m. ET streaming reveal event.
The First Edition packaged the Badlands' off-road-minded parts (which include advanced automatic 4x4, modular bumpers and skid plates) with many of the lux-oriented Outer Banks' interior features (leather seats, full carpets) and the Wildtrak's exterior features (blacked-out hardtop and grille, graphics package and so on). The First Edition mandates the uplevel 2.7-liter twin-turbo EcoBoost V6 and 10-speed automatic, and also includes the Sasquatch Package (locking differentials, uprated suspension, 35-inch tires, 4.7 final drive-ratio and unique fender flares) and Lux Package accoutrements, including adaptive cruise control, Evasive Steering Assist, and a 12-inch Sync 4 touchscreen with navigation and a 10-speaker B&O audio system. Essentially, the First Edition is an all-boxes-checked proposition, and starting at $59,305 (nearly double the base price price) for the two-door model.
Ford offered a run of 3,500 specially equipped First Edition models priced at $60,800 and they were all spoken for within hours. Then reservation holders were notified that Ford would be doubling the run and reminded they are free to cancel their refundable reservations since the trucks would now be half as rare, affecting their future collectibility. Ford confirmed that the second batch of reservations subsequently sold out, which represents at least $212,800,000 in revenue when production begins next year if everyone converts their $100 deposit into a purchase. Will there be a third for the Bronco First Edition? Unfortunately, for those who missed out, a company spokesman was reported saying that this is a one-time increase due to the overwhelming demand.
Contact J.C. Lewis Ford, your Bronco expert today. 912-210-5690