Ford Bronco - 5 New Adventures

Aug 18, 2020 - 3 minute read

a red truck parked on a dirt road next to a body of water and a mountain range in the background

In honor of Bronco’s 55th birthday, Ford celebrates the unprecedented response to the all-new Bronco and Bronco Sport rugged SUV models with the reveal of five new adventure concepts showcasing factory-backed accessories that make personalization easier and more affordable. Bronco, Ford’s new outdoor brand, also announces the first Bronco Off-Roadeo location and a return to Baja 1000.

Ford Motor Co. is rolling out five "adventure concepts" that show how owners will be able to customize the all-new 2021 Bronco stable.

The introduction Thursday of some of the factory-backed accessories that customers will be able to order comes a month after the reveal of the new Bronco and Bronco Sport. The automaker says it has racked up 165,000 pre-orders, many more than it expected.

The concepts, with themes that reflect different lifestyles, include a four-door "fishing guide" based on the Bronco Outer Banks trim level; a two-door Bronco "trail rig" tricked out for hardcore trail-riding; a Sport version of the "trail rig"; the Sport "TOW RZR," which adds towing and cargo accessories to the Badlands trim; and the Sport "Off-Roadeo Adventure Patrol." In all, there will be more than 200 factory-backed accessories available for the two- and four-door Bronco, and more than 100 for the Sport.

The two- and four-door Broncos are offered with six factory trim levels: Base, Big Bend, Black Diamond, Outer Banks, Wildtrak and Badlands. The smaller Sport comes in four: Base, Big Bend, Outer Banks and Badlands.

Ford came up with the adventure concepts to highlight some of the ways owners can customize those models for different lifestyles. Ford showed the concepts at an outdoor event for the motoring press at Holly Roads ORV Park this week. Thanks to the Detroit News for sharing such incredible front row experiences while there.

The four-door Outer Banks "fishing guide" concept, for example, was built with surf-casting along Cape Hatteras National Seashore in mind. It has a first-row soft top, Yakima roof platform and a rod rack over the front hood.

"Our accessories and personalizations are really important," said Mark LaNeve, Ford vice president of U.S. marketing, sales and service. "With the modifications and personalizations that we can do through our dealers or at the factory, every customer, if they want, can have a unique, one-of-a-kind Bronco."


Holly Oaks echoes California’s epic ORV parks with its high-speed canyons and skyscraper-trails. To foster community among Bronco owners, Ford will host four "Off-Roadeo" events next summer; one will take place in the hill country of Austin, Texas. The event will be open to owners of two- and four-door Broncos, and of the Bronco Sport Badlands edition.


Taking inspiration from the original Bronco that became the first production vehicle to win the grueling Baja 1000 endurance race in 1969, the Bronco team developed its toolbox (engines, 10-speed tranny, suspension, chassis) alongside the current Bronco R Baja racer. Both the V-8-powered ’69 Baja Bronco and the ’19 Baja Bronco R were available for Holly Oaks rides. The new car’s 2.7-liter turbo-6 (which Shelby will pilot at Baja this November) packs plenty of punch but lacks the visceral thrill.

"Last year, the Bronco R race prototype commemorated the 50th anniversary of (Bronco's) win (at the 1969 Baja 1000)," said LaNeve. "It previewed Bronco's design and helped prove out the new suspension, chassis and EcoBoost engine. We're proud to announce that Bronco R will return to Baja 1000."

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